| DressesOnline.com :
buy glamorous dresses online |
| Summer
bridal, evening, and formal wear occassion gowns at wholesale prices. |
| DressesOnline.com
is a Web retailer of fine formal, bridal, and special occasion dresses.
Metrofashion.com spoke with Mr. Emilio Bole of DressesOnline.com
about the nuances of selling fine apparel through the flat surface of the
Web. |
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| Metrofashion:
What are some
of the challenges of selling apparel online? |
| Mr. Bole: "Buying
formal gowns direct online is a very personal experience. Customers communicate
with you through order forms and emails about critical details like color
appearance, embroidery and stitching, fabric textures, and of course, body
fitting and payment process. It is important to get the most information
as conveniently as possible. Often customers are so excited to make their
orders online, they send emails with insufficient information to process
the order correctly. We strongly advise customers to take the time to identify
all of the details neccessary to make an accurate purchase. Another very
important feature is to make the website as easy to navigate as possible." |
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| Metrofashion:
What have you done to make your online storefront special? |
| Mr. Bole: "We
present the visitor with large, crisp images as quickly as possible, and
minimize the visual distractions on the page such as lots of text. With
formal fashion, customers want to be able to visualize the apparel, so we
provide them with clickthrough to larger, close-up views, as well as detail
views of the back of the dress. We also strive to make our pictures are
attractive and representative of the designs are possible so the customer
can choose quickly and confidently." |
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| Metrofashion:
So what's in store for Summer 2000?! |
| Mr. Bole: "Our
online showroom features looks for social occassions, cruise vacations,
and the active summer bridal season. We have also added some casual, dressy
apparel to give our customers more selection. Our designs feature Italian
satin fabrics and exquisite taffeta skirts. Often, the top will have fine
re-embroidery or boning. Our designs blend the traditional looks with modern
details. Gowns are made to order, so we work with each customer to ensure
their satisfaction." |
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| Questions? Feel free
to email us or search for more
evening
gown fashions here on Metrofashion.com. |
