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MAGIC JOHNSON Athlete and Charity Personality

Macy's Passport99: Magic Johnson's Show

Earvin "Magic" Johnson co-hosted the Macy's Passport99 event in San Francisco, September 17th. Magic, as the former Los Angeles Lakers basketball superstar is so fondly thought of by the public, was wonderful. Boisterous and affable as a hound dog, Magic was the perfect complement to

Sharon Stone's (co-host) sophisticated uptown demeanor.

Macy's Passport series is part-fashion show, part-cocktail party, and mostly, chic-garbed mingling. Magic Johnson was a superb social magnet around which the San Francisco stylish crowd gathered and cheered.

Magic Johnson As famous for his coming out about his fight with his

personal HIV positive testing as he is for his circus-level National Basketball Association career with the Lakers, Magic Johnson has become a cultural symbol for Americans to think about the impact AIDS is having on our society and the world. After his HIV testing become public, Magic left, returned, and left again a brilliant basketball career that made him one of the best known sports celebrities in the last 30 years. His on-court rivalry with Boston Celtics legend

Larry Bird propelled professional basketball from being the lesser known of the professional sports in the United States to a dominant role in corporate marketing inflluence. Magic always seems to be rolling through life, laughing, jesting and relating, connecting to those around him and those who watch him in the media. He is an incredibly comfortable media star, alive when on camera or stage, be it in competition or in fundraising.

Magic opened the Passport99 show with a call-to-action for the audience to participate generously and to educate themselves as much as possible about the

AIDS virus phenomena. Magic made it clear that much progress has been made and that AIDS victims are now living longer and more vital lives. As a host MC for the Macy's Passport99 charity function, he came across as sincere and inspiring. Magic's endearing personality reminded the audience that the heart of any major social extravaganza like Passport99 is the benefits derived by the recipient charity organizations.

Keywords: San Francisco fashion show AIDS benefit charity organization Elizabeth Taylor Sharon Stone Passport 1999 Passport99 Macys Macy apparel runway models agency agencies clothes winter designs designers Magic Johnson basketball star player celebrity celebrities National Basketball Association NBA HIV testing corporate marketing programs Los Angeles Lakers San Francisco fashion show AIDS benefit charity organization Elizabeth Taylor Sharon Stone Passport 1999 Passport99 Macys Macy apparel runway models agency agencies clothes winter designs designers Magic Johnson basketball star player celebrity celebrities National Basketball Association NBA HIV testing corporate marketing programs Los Angeles Lakers

Metrofashion 2000 San Francisco

(SF) Spectacular Macys Passport99 with Sharon Stone : Sharon Stone hosted the 1999 Passport event which featured designers like Hilfiger and Rowley for the benefit of AIDS research.

Magic Johnson at Passport99 : Magic Johnson was a splash as Passport99 host; his charisma set the tone for a dazzling evening of "fashion and compassion."

Passport99 Fashion Show Images : The Passport99 Fashion Show was diverse with evening gowns, glam rock, Egyptian costumes, and patriotic (Joe Boxer) underwear.

(SF) Sony Metreon Complex Hits Big : Sony Metreon complex is more than a new mall, it is a new concept in public retail gathering spaces and a great place to hang out.

Movies: Pierce Brosnan is a Class Act as Crown or Bond : Interviews with Millionaire and Madison magazines reveal Pierce Brosnan to be a model star, with an admirable sense of self and purpose.

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