 Casual
Living, Fall & Holiday 2001
Direct catalog fashions for over 40 years |
| |
 Casual
Living is a direct retailer of seasonal fashions, jewelry, home
decor items, and gifts for over 40 years. From their Tampa, Florida, location,
Casual Living offers a large variety of quality gifts, clothing, jewelry,
candles, seasonal items, calendars, collectibles, memorabilia and many other
items to satisfy every gift need. Each month, the company mails a 60+ page
catalog of new items. With customers in all 50 states, Puerto Rico, Guam,
and the Virgin Islands, Casual Living is a leader in the direct merchandising
apparel industry. Metrofashion.com spoke with Casual Living about their
Fall & Holiday 2001 Collection.
Metrofashion.com: Spring was based
on classic American themes: active lifestyle, family, gardening, and casual
entertaining. What are some of the themes found in Casual Living's fall
and holiday collections?
Casual Living: Casual Living offers
both a Fall Preview and a Holiday Preview catalog every year. The Fall Preview
is a peek at the cool weather fashions. For Fall, black, white and gray
continue to be strong favorites. Leopard prints with the safari theme are
another classic look. The Holiday Preview is a glimpse of festive apparel
for Halloween, Thanksgiving, Hanukah, Christmas and New Year's. The new
sweaters and jackets mix with favorites already in your closet, like jeans
or black velvet pants. Of course, sweaters always make great gifts. And
don't forget shoes and accessories - Casual Living has both elegant and
whimsical finishing touches for your wardrobe. From sophisticated slides
to just-plain-fun, there's something for everyone.
Metrofashion.com:
Can shoppers find all of Casual Living's apparel and decor items through
the website, or should they still order a catalog? What are the advantages
of using the website, say for example, ordering?
Casual Living: Yes, all Casual Living
apparel, home décor and gift products are offered on the web site.
Shoppers should feel free to shop online, call our toll free numbers, fax
or mail their orders - whatever is easiest for them. Three of the biggest
advantages of the Casual Living web site are selection, value, and convenience.
Great selection because the web site offers all the products in the current
Casual Living catalog and more! Our printed catalog is limited by rising
paper costs and postage increases, but our web site allows us to offer all
in-stock products from our current catalog and previous catalogs. It's a
great value because the web site has a newly expanded Casual Living Outlet
department - your last chance at over 300 products at savings up to 80%
off retail. Great convenience because the web site is available 24 hours
a day, 7 days a week.
Metrofashion.com: Fashion is going
through a "value-over-glamour" period stemming from the slowing U.S. economy.
What has Casual Living done in its catalogs to address this trend? The Preview
catalog seems to have more affordable options in the below $100 range. Is
this working with consumers?
Casual Living: Fashions in Casual Living
reflect our customers' desire for style, value, and comfort. Seasons change
but certain essentials are always in style. Denim, sweaters, jacket dresses,
and pantsets offer all three: value, style, and comfort. At Casual Living,
we work hard to offer value and glamour. For example, our ‘Matching Spots’
leopard jacket and hat ensemble delivers both.
Metrofashion.com: In addition to apparel,
the Casual Living website has plethora of gifts and home decor accessories.
What items are shoppers talking about for their holiday gift planning?
Casual Living: Candles are always a
favorite gift to give or receive. They light up your home, coordinate with
every décor and warm up the holiday mood . Plus, candles flatter every complexion!
The leopard and safari fashion themes work just as well for home
accent gifts as they do for apparel. And be sure to shop our entire Seasonal
Department - from decorative banners and flags to welcome your guests, to
festive table top fashions, there’s something for everyone and for every
holiday and event.
|
|
|
|
|
|
