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Ralph Lauren, Polo Jeans Fall 2001
Polo Jeans Co. released the Men's Fall 2001 campaign at Magic Las Vegas in February; describing the collections as "Classic American." The Men's collection parallels the women's designer collection with complimentary color and style. Not only will the Polo Jeans buyer look great individually, but the buyer couple will look smart together. Polo Jeans' advertising campaign highlights this synergy showing topmodels Gisele Bündchen and Kees Poort in various shots solo and in tandem.
 
Polo Jeans Co. Fall 2001 Advertising Campaign from the Ralph Lauren website
 
Polo Jeans Fall 2001
At Magic, Polo Jeans staff promoted the Fall 2001 Men's line and introduced the new "Tech Style 2001" which Polo Jeans is co-marketing with partner Panasonic. "Tech Style 2001" matches Polo Jeans fashion with Panasonic's revolutionary "E-Wear" line of wearable MP3 audio players. Press tried out the players, which produce incredible high-fidelity stereo sound, and discussed the trend towards wearable fashion technology.

Panasonic's e-wear SV-SD75 player is an incredibly small, wearable, digital audio player that utilizes tiny SD Memory Cards to store digital music. Utilizing included software, the consumer can "rip" (record) their favorite songs from their personal audio CDs or access a wide selection of content from the Internet.
 
Highlights from "Tech Style 2001"
"Technology and fashion go hand in hand as style accessories of the new millenium. Polo Jeans Co. continues to integrate this lifestyle evolution in all we do. Panasonic's 'E-Wear' is the perfect compliment, not only to elements of our Fall 2001 men's and women's collection, but also to the aspirations of our customer." - Ross Klein, Sun Apparel Group.

"This new e-wear player, which uses postage stamp-size SD Memory Cards, is more than just another great sounding music player. It's the ultimate fashion accessory." - Reid Sullivan, Panasonic Portable Audio.

For Fall 2001, Polo Jeans Co. has created a classic American collection with a sleek, modern silouette. Inspired by various "American" events such as motorcycle racing, marching military brigades, and strolling down Boston's Newbury Street, the collection is a bold, updated look at American Sportwear.

Ralph Lauren introduced his men's and women's Polo Jeans Co. collection in 1996, which is licensed to Jones Apparel Group. Polo Jeans Co. is created with a sensibility that is modern and spirited, American in style, youthful yet aspirational in attitdue and quality that builds on the Polo Ralph Lauren heritage of authenticity and integrity. Polo Jeans are available at fine departments stores an specialty stores worldwide.

Panasonic e-wear products are marketed in the United States by Panasonic Consumer Electronics Company (PCEC), a division of Matsushita Electric Corporation of America (MECA). MECA is the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd., (NYSE:MC) of Japan, of the world's largest producers of electronic and electric products for consumer, business, and industrial use.
 




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Official Fashion Websites
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www.JeanPaulGaultier.com
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www.MatthewWilliamson.com
www.Cacharel.fr
www.RalphLauren.com

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