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METROFASHION
2008 FALL FASHION
FASHION
WEEKS · DESIGNER COLLECTIONS · FALL 2008 SEASON
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Macy's
Passport99: Corporate Sponsor Bonanza
 ©1999
metrofashion- The
1999 Macy's Passport99 Fashion Show was a bonanza for corporate sponsors.
Hanging high above the party-goers in the reception lounge were dozens of
sponsor banners trumpeting support of the HIV/AIDS charity event. Organizations
from a wide range of industries were represented, admonishing the broad
appeal that AIDS research funding now enjoys.
From the fashion world, Passport99 drew major sponsors that included Emporio
Armani Fragrances, Joe Boxer, Levis, Style Magazine, Tommy Hilfiger, and
Men's Health Magazine, as well as names like  Fossil,
Liz Claiborne, Kenneth Cole, Lancome Paris, Calvin Klein Cosmetics, and
many more. The strong support of the fashion industry was readily apparent
in the well-dressed attendees, many of whom were associated with sponsor
organizations.
Media industry sponsors included The San Jose Mercury News, The San Francisco
Chronicle, Gannet Pacific Group Newspapers, and many others. Even television
got in on the act with sponsorship from the popular soap opera, "The Bold
and the Beautiful." For "Bold" fans, there is great cast photograph in the
Passport99 Program.
Not to be outdone, the industrial world also partnered with Macy's to sponsor
Passport99; some names included Evian©, Lucent Technologies, Wells Fargo,
and Cellular One. Many of the sponsor banners included corporate logos,
giving the reception attendees a visual display of the companies that pledged
their support for AIDS research. |
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