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Metrofashion Fall 2001 Fashion - Modern Reality
The New (1990s) Rules Don't Apply - Watching the movie Serendipity (©2001 Miramax Films) in October of 2001 is like watching a home video of a story from another time; a time before the tragic terrorist attacks of September 11th. Serendipity is a romantic comedy about the human desire for destiny fulfillment in our search for love. Underneath, the movie is a classy, chic romp through modern innocence in the age of American prosperity. The lead couple, Jonathan Trager (played by John Cusack) and Sara Thomas (Kate Beckinsale) are attractive, successful, even witty characters made out to be your average young American adults affected by infatuation. Yet their journey is alive with scenes of runway fashion, contemporary designer home accents, and intellectual references to literature and theater.

Jonathan and Sara are portrayed as common Westerners, beautiful people with sophisticated, luxurious lives and crisp, tailored personalities. If only those images had appeared before the collapse of WTC Tower I and Tower II, perhaps the love story would have connected to the aspirations of a young America looking for new mythologies. The opportunity to believe again, for the first time since the roaring 1920s, that life would always be good. Alas, wrapped in the dense mental imagery of churning smoke and ash from September 11th, Serendipity is like a dream remembered from an unblemished youth. And a lasting documentation of the hopeless romantic in all Americans that existed until the Fall Season of 2001.

Fashion is no exception; in fact, fashion itself may be the most accurate metaphor of the transformation of our culture resulting from the terror attacks. The fashion media has been confused, self-deprivating, and horrified to the point of stupefaction, while the retail market has caved from the devastating impact of the shift in American values from frivolity to resolution. While the editors, marketers, and pundits profess the "triviality" of their own field of expression, the buyers, designers, and manufacturers struggle to find new models of sellable identity. Will the post-tragedy professional woman forego sashes and corsages for masculine silhouettes? Is there anymore an appetite for slashed, ripped, and torn? Will the Sara Thomas' of the old economy indulge their BCBG field trips in the new sobriety? The answers to these questions foreshadow the modern societal issues of reduced civil liberties in the name of security, the credibility of media as a voice for and mentor to citizens, and the commitment of consumers to lead the economic recovery of the technology industry.

In other words, some new rules set in the 1990s don't apply anymore. The new rules of (a) capitalism conquering the business cycle, (b) conspicuous consumption as a patriotic pursuit, and (c) justifiable reckless abandonment of the frugal lifestyles of our forefathers in the name of marketing differentiation. Death of the 1990s euphoria happened on September 11th, not in February of 2001 (i.e. the Internet crash) as many economic experts proposed. We still had hope in August that the great American capitalist engine would gather steam and chug back into its former glory. That ended when we all watched the towers fall and realized that our backsides were not protected while our frontside was expanding.

New Family Values Realignment of existing institutions occurred as well. The aftershocks of September 11th resulted in a reaffirmation of family values in America, albeit new "family" units. Family once defined as two parents, two kids, and the pet, was now frozen as two, three, or however many close companions committed as soulmates irrespective of gender, race, or sexual preference. Everyone wanted to be close to family again, now widely recognized and accepted as the home companion, and the dependent children or elderly. Nesting instincts, mothering protection, local boys or girls as daredevil-firefighting, emergency-rescuing, recovery-managing heroes. Confined to our local lifestyles and deprived of our jet-setting professional pursuits, we searched for meaning and purpose, and found it in family preservation. With the caveat that what was being preserved was the new American family, an entirely modern definition that at once separates our culture from Third World homogeneous societies like Aphganistan, and puts a solid character profile on the beautiful images of America projected to the rest of the world by television and Hollywood.

Smart, chic public life. In our flight from the falling steel morass and our subsequent emotional outpouring in the media, we are chic. Smartly dressed, well-spoken, even fashion-aware as evidenced by Barry Bonds' wife in the heyday of Bonds' record-breaking baseball season. Our politicians, law enforcement and justice representatives, military servicemen, and especially, our investigative reporters, are ship-shape and wrinkle-free, clad in microfiber, pique cotton, and suede. Coming at us from New York, Washington, London, Pakistan, China, and anywhere in the world where Americans step up to the camera. We look good. Even our children reciting the Pledge of Allegiance and respecting the billowing flag don Oxford jackets and empire waist prints. Fashion in American mainstream life, once a pale second cousin to European refinement, has emerged to frame the modern citizen as stylish and hip. Even in the face of disaster. Especially in the face of terror. We are defiantly fashionable, practical in taste and resolute in presentation. If our nation is to be attacked because of its prosperity, then we shall wear our fine fabrics while meeting that attack.

Science Fiction Sleek With the passing of the Age of Innocence we also see the passing of the age of Victorian fashion excess. Fluffy cuffs, voluptuous layers of tulle, and flumes, feathers, and finery have moved to special interest status in the fashion survey. In its place, the surprising rise of science fiction themes has been institutionalized by the ever-present media images of firemen in space-age uniforms, bio-scientists combing white-collar office places, and regular citizens pocketing and brandishing cell phones, camcorders, and wired clothing to capture it all in real-time. If the fashion world had any presumptions about ignoring the techfashion world introduced by the prosperous geeks of the 90s and preserved in the youth culture of the new millenium gameboxes, that became impossible in the days after September 11th, when our physical lives were filled with "real world" images seen before only in virtual scapes or in space travel and espionage settings. Within days of the tragedy, news casts showed us the grizzly parallels between PC-based flight simulation games of destruction and the real flight horrors of the WTC attacks. All of the fashion foreplay set in motion in the 1990s by new media proliferation, exotic adventure travel, and especially, science fiction commodity entertainment, came together in those brief few moments when steel-on-steel horror focused the world's attention on the dark side of modernity. Where the 20th century saw the culmination, distribution, and celebration of Victorian pomp, the 21st century now enters the "Starship Troopers" era in fashion.
Images of Fashion from Fall 2001 (clockwise from top left) : Luscious Fall 2001 Big Beats denim freestyle collection, Lloyd Klein Fall 2001 from New York Fashion Week, Renée Bardot Fall 2001 designs from Los Angeles DIFFA event, fashion runway from Macy's Passport 2001 in San Francisco, Terri Nunn of music group Berlin wearing Renée Bardot, Lloyd Klein runway designs, Passport 2001 glamour.




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